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male speaker: would you pleasewelcome google's chief financial officer,george reyes? george reyes: goodmorning everyone. and thank you for taking timeout of your very hectic schedules to make timewith us today.
Honda Interactive Network Sign In, so today we plan to showcase ourcoming talent in terms of the product managers. but really we're going to drilldown on our strategy for search, ads, and apps.
i hope you'll find theday very informative. jonathan rosenberg will kickoff our session with a discussion of our searchand apps vision. then omid kordestani willdiscuss our ads and enterprise business. he'll be joined by members ofboth the sales team and the product teams to talkabout our recent progress in this space. we will also give you someinsight into how we think
about these businesses and whatkind of investments we're making in them. we'll break for lunchroughly around noon. and we will adjournat 1 o'clock. after lunch you'll hear twopeople who are truly internet visionaries. and that's allen eustaceand vint cerf. eric schmidt will thenshare some of his thoughts and insights.
at the end of the day, ericwill be joined by me and sergei for a q&a session. of course as in past years,we will have product demos to offer you. and we will also give you googletune-ups in case you want to refresh your devices. so also just as a reminder,there's free google access throughout the property herewithout a required password. and if you're having anyproblems, we have one
technician back there that canassist you with all of your computing woes. so with that i'd like to bringup jonathan rosenberg. male speaker: thankyou, george. jonathan rosenberg: so ialways like to remind investors to start theiranalysis of google by looking at what we said in the past,and in particular to the single definitive sourcedocument the codified how we run the business.
and that of course is thefounder's letter. i think it's important to seethat we've maintained the long run vision, the productprinciples, the 70 2010 guidelines, and the missionwhich we set forth in that document. so we used the past two analystdays to give you additional deeper insights intoour strategy and plans. what i'd like to do is formallywelcome all of you to this our third installment.
at the first analystday back in 2005. eric, i'll remind you, talkedabout his vision. at the time, he described whatwe now all dub today as cloud computing, and how he imaginedthat we would build out the end user value proposition thatis actually in fact the current basis for ourbusiness model. sergei talked about the culture,and how we're going to take the culture tomultiple offices all over the world.
larry reinforced the need forend user quality in everything that we did. i pointed out that access toinformation would be a strong catalyst for growth inonline commerce. and omid set forth the plans forthe broader ecosystem and all the partnerships that wewould need to develop in order to achieve our strategy. then you all came back forstrategy day 2006. and eric talked about strategicacquisitions.
and he talked about the areasof focus at that time, which were search and ads quality,partners, systems and infrastructure, and of coursedoing all of this with an eye towards a truly scalablearchitecture. i talked about productinnovation. and i talked about the amplehead room for growth we foresaw in the monetizationengine. omid ran a panel discussionof executives. they talked about internationalgrowth, our
sales strategy, which ofcourse by then we were implementing aggressivelyworldwide and at scale. in both of those previousanalyst days, we talked about the immense scope ofour opportunity. our view here, of course,has not changed. if anything, the opportunitiescreated by the growth of the internet over the last 18 monthsare even greater than we thought they wereback then. just last week on our earningsconference call, eric said we
are now on the cusp of a worldwhere everyone can create, share, collaborate, and findtheir content in the cloud anytime and anywhere. this whole new era of cloudcomputing has people around the world generating tremendous amounts of new content. and with it, the amount ofinformation on the web, of course, is growing incrediblyfast. youtube for example today has eight hours of videouploaded every single minute.
so what does all this mean? fortunately for google, thisis not an example maslow'a observation that when youhave a hammer everything looks like a nail. with all this information outthere, it turns out search is even more importantthan people may have originally thought. what do you know? search fulfills a basic humanneed for knowledge.
and getting all this new contentauthored and then indexed in a way that's verypowerful is basically going to be a fundamentalrecursive loop. and it's going to continue todrive search traffic for many, many years to come. it also means that this era ofpc based applications and data is transitioning to oneof apps and content living in the cloud. now users can focus on whatthey actually want to do
online as opposed to whichapplication they need to use. we've followed a path ofdevelopment across the enterprise and apps efforts thatmay actually seem random to some of you allfrom the outside. but if you think about itinternally, we're meeting these applications andthese acquisitions into a cohesive platform. we've developed a commoninfrastructure for storage, for annotations, for content,for access control, and for
real-time communication. in advertising, you've allheard this story before. it continues to be very, veryrobust. we've got an ad network that's large. it produces excellentconversions. it targets ads judiciously. and thankfully, as all of youknow, it is of course extremely lucrative. it's delivering ads thatare highly relevant.
they're useful to users. and we're doing all of thiseven as we scale massively both domestically and abroad. so these are the basics aroundwhich eric coined the google holy trinity of search, ads,and apps earlier this year. and what's more, at the timehe mandated that we deliver against this strategy in 40languages across all of our product lines throughoutthe world. these are still the pillarswe're going to use today to
communicate our strategyto you. so a couple of weeks ago, we rana conference here called zeitgeist. we had ahost of amazing people exchanging ideas. al gore was here. bill clinton was here. fred smith was here. john chambers was here. chambers told us how he isturning cisco's organization
completely upside down. he referred to it as blowingup his command and control style and replacing it witha flat organization that empowers everyone to act. what he told us was that ciscohas gone from a company where 10 people were empowered to makeimportant decisions to a place where 300 people couldmake important decisions. and he said that he was hopingto move that to 6000 people in the near future.
well like cisco, here at googlewe push a lot of our product decisions downto the experts. the product people and theengineers at the front line who live and breathe theseproducts every day. when i first came here, i showedup with what people described as the typicallydilbertian senior management big company view that it wasmy job to quickly dictate decisions by imposing topdown strategy slides. so i started walking around the
google halls and dictating. it was a disaster. the google patient quicklyrejected the jonathan donor tissue. and i learned very quicklythat it was my job as a manager here to aggregateviewpoints, and otherwise stay out of the way of the legions ofbrilliant and smart people who we hire and in whomall of you invest. so chambers' talk at zeitgeistreminded me of that lesson.
and it got me to thinking. instead of having executivestell you about all of our products, it'd be far morevaluable insightful to have the real experts on theseproducts, the ones who actually do the work, and theones who make up the headcount in that little line in yourspreadsheet that relates to employee growth that i knowyou're all concerned about. so i've not produced traditionalboring mba strategy slides.
but i hope you will all kindlystipulate, having worked with me for the last six years, thatif i really wanted to bore you with damn goodslides i could. rather, what i'm going to dois open the kimono a little bit and give you a look insidethe innovation machinery led by the people who actuallydo the work. what you'll see is a formatthat's very similar to an internal google productmeeting. rather than going through mindnumbing pie charts and endless
bullet points, we put our trustin the experts leading the projects. and we asked them to tell ustheir vision for the product. and the bigger the vision,the better. how will the world be adifferent and better place once your visionis implemented? larry and sergei always believedthat strategically, google was about solving bigproblems for large numbers of people, not small problems, andnot even big problems for
small numbers of people. so we asked how will largenumbers of people being much better off? the product managerscome in, and they tell us their insights. what do we know aboutthe market that other people don't? how are we going to approachthe product in a unique way that's substantially betterthan anybody else?
what does our internal log datashow about the products? are they growing? because if they're growing,that's the single best tell that we have that they'regoing to be successful. at google we constantlyfeed the winners and starve the losers. this is actually the oppositeof what you see in typical large gm oriented companieswith big divisions. there what you often see isgeneral managers desperately
trying to shore up theunsuccessful dogs by giving them more resources. here we do the opposite. finally at google,we say show them. as you know, we ship early,and we iterate often. because we know that our usersare better at discovering uses for our products than we are. these principles also applyto us internally. we don't have people just talkabout what they're doing.
we have them come in and showthe management team a demo. show me a demo. that's what the founders say. most recently, we've beeninsisting that these demos show a more coherentexperience. sergei has adopted a new mantrathat he calls features and not products. and what he means by thatis showing incremental functionality in the context ofa larger google experience.
so who are these experts, thepeople in whom we're going to put all of this trust? well one of the things that i'mproudest of in my tenure here at google is what we callour associate program. it started as a bet betweenmarissa and me. which she said is that she couldgrow good experienced product managers fasterthan i could hire them from the outside. so over five years ago, westarted hiring folks
right out of school. and we immediately put them towork on important things. these are highly technicalcomputer scientists with very limited business experience. when they get here, we give themactual responsibility. because we believe that freshperspectives and real insight trump experience and previousaccomplishments. we also know that the associateproduct managers can't rest on theirlaurels like the
complacent higher ups can. because after all, they haveno laurels to rest on. hear that guys? so they tend to be ambitious. they try things that otherpeople think can't be done, because they don'tknow any better. there's really no way that mystaff or i could keep up with what's going on this revolution that we call the internet.
after all, if you want tounderstand social networking, which is certainly a phenomenathat's here to stay, it's probably a good idea tohave people working on it that are dating. for the official historicalrecord, i am not dating. so i'm going to let thesemanagers who actually do all the work come and show youwhat they're up to. the demos that i'm coveringare in the area of search and apps.
and after our group, we're goingto have omid come up. and his team is going to talkabout ads and monetization. so first we have jack menzeland universal search. jack menzel: all right. thanks, jonathan. so as jonathan said, myname is jack menzel. and i am a product managerhere at google. i'm also a recent graduate frombrown university with a degree in computer science.
and i'm here to talk to youguys about the vision of universal search. and so when johnson told me dothis presentation, i was really struggling as to how ican convey to you simply and concisely what is the essenceof universal search. what is the vision? and i just couldn't do ituntil i broke down and i really just embracedmy inner geek. and i invoked something whichis very close to my heart,
which is lord of the rings. and so i wrote youall this poem. i hope you it. here we go. i'm going to readyou this poem. ok. universal search universalsearch. one search to index them all. one search to find them.
one search to bring them all,and in results combine them. and while this is reallyfun, to harken back to lord of the rings. and it's always great to referto this kind of really nerdy stuff in my background. in all seriousness, this poemembodies the three point major points of universal search. and those are number one,comprehensiveness. if it's on the internet, we needto fight it regardless of
whether or not it's a video. it's a blog. it's a news result. whatever it is, if it's not inour index, we can't give it to you as a result. second major point is relevanceand ranking. just because we went out andwe found all these awesome images and videos, and collectedthem all, and we indexed them all, it doesn'tmean we're just going to dump
them on you every timeyou do a query. what we do is we build thisfabulous infrastructure that actually allows us to rank andindex every single one of them on every single query. the scalable infrastructureis really amazing. so no matter how long tail yourquery is, no matter how obscure, we're going to runthrough all that data. and we're going to give youa set of results which are really relevant your query.
and then finally presentation. once we actually have theseresults, we give them to you. we actually want to make themactually scannable and efficient for you to find theinformation that you're looking for. and so that means a text snippetmay be great for a text web page. but it may not be sogreat for a video. so we're experimentingin that field.
so that's really the visionof universal search. but what really gets megoing are the demos. so let's hop on over hereto this machine on the right here. and let's bring up someactual queries. so here we go. so here is a popularquery these days. here's a query forhillary clinton. hillary clinton is agreat example for a
universal search query. because she actually has awhole lot of really good content of different typeson the internet. and so let's just look throughhere and see what we can find. well if you just browse throughthis result page, you see that we have thehillary web pages. we have a wikipedia article. we've learned a lot about herplatform and all about her. we now go into thenews results.
because hillary is avery newsy query. then down at the bottom, you'llnotice we've actually blended in a video result, whichis interesting because while not as relevant obviouslyas the number one result, which is hillary's webpage, we do think that is relevant at this point. and it really does makeour results more interesting and diverse. because hearing hillary speakis an interesting telling
thing about hillary. then finally we have newsarchive results. because she's been in thenews for a long time. and then we also have searchesrelated to hillary clinton. so you can actually explore thespace around that area. so that's a great example of howwe've taken great care to do a good job of rankingand relevance. there's a lot of differenttypes of content in here. but for reading through this,you don't get the impression
we're just dumping it on you. we give the impression thatwe've really taken time to focus on just giving you arelevant list of results. for the next demo, i actuallyhave to share with you guys an essential crisisthat i recently have been going through. so i was on facebookthe other day. i was hanging out. and an invite popped up.
and it's from my friend, ryan. and it says jack, i need youto join in the epic battle between pirates and ninjas. and we want you to be a ninja. i was like whoa. whoa. that sounds intense. i'm enthusiastic but alittle apprehensive. so like any good researcher, iimmediately bring up a google
search on ninjas. because i need to learnwhat does it mean to be a modern ninja? and so i start digging throughthe web pages. and i find real ultimate power--and ninja's have a great sense of humoractually-- from wikipedia that theystarted in 15th century feudal japan. but i'm not really getting animpression of what it means to
be a ninja these daysuntil i get to this inline video result. and i find these kind ofcrazy guys in a gym. and they're doing ninja flips. and i'm like whoa. this is awesome. like this is really what itmeans to be an urban ninja. oh they've got weapons. this is great.
so what this really shows is howwith the new kind of uis that we are introducing withuniversal, we're able to convey things that atext snippet would not be able to convey. it'd be pretty hard for me towrite a two line text snippet to say whoa, these flips-- get how cool these flips are. so let me finish this offwith rounded out. because we saw the weaponsthere, and that really struck
home with me. i think i don't need thoseto be a modern ninja. so i did a query forninja weapons here. and i see some prettygood relevant results about ninja weapons. down at the bottom we blendedin some image results. but finally this is the onethat i think is most interesting. and this is actually anentire book result.
and we blended this in here. and this really speaks to the comprehensiveness goal of universal. it's amazing. because you can actually readthe entire book here. whereas before, for me toactually find this book, i might have had to goout to a library. and then i would have had tohope that the library actually had a high populationof ninjas.
and then they actuallyhave the book. but we've stocked it here. and it's amazing. because we've actually broughtsomething online that was not online before. and that really is a greatexample of how universal searches be morecomprehensive. so that's universal search. in my future, it looks like i'mgoing to have to go work
really hard at this ninjatraining stuff. because i want to be prepared. the future of universalsearch. well with this awesome scalableinfrastructure that we have, we're really justscratching the surface of what's possible. so what do you expect to seefrom universal in the future. well you're going to see moreresult types, so more different types of content.
you're going to continue tosee it be ranked with the utmost relevance. and then finally you're going tosee it be presented to you in a way such that you can stillreally be presented with a scannable list. and you do aquery, scan down it, find what you want as fast as possible. so that is universal search. jonathan rosenberg: ok. thank you, jack.
next we have jessica. jessica: thanks, jonathan. so i started at google aboutthree 1/2 years ago. and i had just graduated fromstanford where i studied mostly math, and a littlebit of computer science. and i'll never forget myfirst day at google. because marissa sat me down, andshe said you're going to be in charge of thegoogle homepage. and i was like i thought wewere supposed to have
responsibility. and i think of the homepage asa big logo, a text box, and like two buttons. i was like my dog can managethe google homepage. are you serious? and little did i know howmuch work that would actually turn out to be. so we realized that people atthe time love the classic google homepage.
and so we don't changeit much. but we realize that somepeople want a lot more. and that is why we developedthe product igoogle. now when i explain what igoogleis to people, they always ask me isthis a portal? and i think it's afair question. i think it's a veryfair question. is this really a portal? i think portal has come to be avery dirty word on the web.
and i think it's fairto ask why. the word portal has come to meannot just information on the page, which is fundamentallya good thing. but it has come to mean a walledgarden, a site that tries to lock users into theirown content, into their own products, and doesn'tnecessarily give you the best solution. it gives you their solution. portals don't give youthe best games.
they give you their games,their news, their email. igoogle-- we wanted to take a differentapproach. so igoogle currently indexesover 200,000 feeds and over 20,000 gadgets. it's a completely un-editorial,algorithmically run product. we don't editorialize igoogle. and we don't have any philosophyabout what users
can and cannot puton the page. if you want to put yahoo mailon your google homepage, that's fine. i think that this one singlething, this philosophy, has been the secret toour success. igoogle has seen tremendousgrowth over the past few years. since we launched the producttwo years ago, it's consistently been oneof the fastest
growing products at google. and that growth trendcontinues today. so that being said, letme let me show a little bit of igoogle. so it's not really good enoughto have 200,000 feeds and 20,000 gadgets unless you cangive the users the right feeds and the right gadgetsat the right time. so really this is aboutsearch, not about customization.
let's go to igoogle. so here's our new set up thatjust launched this morning. and it's entirelyalgorithmically search based. so what am i interested in? well i'm interested in news. i'm interested in games. let's select art, technology,and entertainment. and i want a beachtheme on my page. so i click see my page.
here's my page. i have an entirecorpus of tabs. people think that we choosethe stuff by hand. we really don't. it's all entirely run byalgorithms. so let me put in my location so sayi'm in new york. and i save that. notice that the theme on mypage actually changed. so the themes on the page aredynamically set to match your
local time conditions. and actually the theme's timedright down to your local sunrise and sunset time. so let's look at my content. so i have news. i have games. i have art. and again, people think thatwe choose this stuff algorithmically.
but we don't. second. so this isn't just limited tocategories that we choose. you can actually put in anyarbitrary category here. so let me put something i'm interested in which is astronomy. notice that says i'm feelinglucky automatically adds stuff based on the tab name. so this is where searchkicks in.
now i have an astronomy tabwhere we have the best feeds and the best gadgets. how do we generate this? well what we do is welook at our users. and we look at which users havea tab called astronomy. and we look at which gadgets andfeed are most popular on those users' pages. so in this way, we're leveragingthe single biggest advantage we have, which ismillions of users organizing
and creating and customizingpersonalized homepages. whether users know it or not,they're making igoogle better just by using it, bytagging content, by telling us what's important. let's try another example. so travel. this one's interesting becauseit comes up with some more commercial results. so you'll notice that there isa gadget here from priceline,
which is simply abooking tool. people think pricelinepaid to be here. they didn't. users actually find this useful,and will add it to their homepage. and so in this way, a lot ofcompanies are creating gadgets, and getting presence,and connecting with users on their homepage before they evenconnect with a search. and so you'll hear a lot moreabout gadgets as a form of
advertising in a latersection today. let's try a local search. so lets try san francisco. this one i think is interestingbecause it gives me sf gate. i have food and dining. i have some good gadgets here. i have bay area trafficgadget. i have upcoming showsin san francisco.
see what's coming up. click. there's an exoticdance cruise. if that doesn't work, it lookslike kid rock and hansen are back to back at the fillmorewhich is good. and so i can get on my localbay area information right here on one tab. it's really easy to organize. finally, i'm going to show youguys something really cool the
just launched yesterday. sign in here. so this was a tab developed bythe google finance team that leverages one of our new gadgetprotocols, which is called inner gadgetcommunication. so the finance team puttogether this tab. now this is basically googlefinance in a componentized structure on my googlehomepage. and i currently havea query typed in.
so watch this. say that i change the query. the gadgets sync. they actually talk to each otherand inner communicate. let me try again. try a different ticker. watch that. so in this way, the gadgetsactually talk to each other and respond.
i can decide which ones ofthem i want to think, and which ones of them i don't. i think this is really, really interesting, and really powerful. because with a product likeigoogle, someone can take google finance. they can componentize it. they can sync it. they can create a version ofgoogle finance that exactly
works for them. and this is incrediblypowerful. because the web in andof itself is becoming componentized. it's not just about drivingpeople to your site anymore. it's about getting your contentout there whether that be rss feeds, whether that begadgets, whether that be social apps, whether thatbe tabs of content. and what's amazing about thecomponentized web is that the
sum of the parts is actuallygreater than the whole. when you take something likegoogle finance and componentize it, there's a tonof different ways that this content can be mashed up,can be created, can be personalized. and that's really what wewant to do with igoogle. we want people to have theircontent in the way they want it, and really have theirbest from the web. thank you.
jonathan rosenberg: next wehave albert with trends. albert chang: hi. my name is albert chang. and i'm a recent grad ofpenn in engineering. and my product isgoogle trends. so for those of you who areunfamiliar with trends, our vision for the product isto make our search data universally accessibleand useful. and we consider a productlike trends--
it really is about tapping intothe wisdom of the crowds. and you think about all themillions and millions of people who use google every dayto make their searches. and it's really about havingthem answer your questions for you. so i'll walk you though someexamples that really illustrate what i'mtalking about. can i get demo right please? so here's a screenshot of trends.
so i want to share with you someexamples that illustrate the power of trends. and i'll start witha personal one. so when my wife was pregnant,we were trying to figure out what to name our baby son. and we had settled onthe name conner. but we couldn't figureout how to spell it. so was if going to bec-o-n-n-o-r or c-o-n-n-e-r? and so we sort of went backand forth, back and forth.
and we are asking friends. we were asking relatives. and we just could not comeup with a good answers. so would did we do? went to trends. so you compare connorversus conner here. and you can see connor with ano-r is clearly more popular than conner with an e-r here. let me introduce you tomy son, connor chang,
c-o-n-n-o-r. but more seriously, there's alot of really good business applications that trends has. so one example is somethingthat hyatt went through recently. they were building a hotelin the caribbean. they couldn't decide whetherto name it hyatt regency trinidad or hyatt regencyport of spain. and they could have hired anaming agency to spend a lot
time and money to reallyfigure out what to name this hotel. but instead what did they do? they went to trends. and so they plotted trinidadversus port of spain. trinidad is in theblue up here. and port of spainis in the red. and relative to trinidadsearches, no one searches for port of spain.
so as a result, you cango ahead and book your reservations at the hyattregency trinidad. it comes online in decemberof this year. another problem that companiesface is figuring out what to stock for their shelves forthe holiday season. and this is a perennialproblem. and if they could only figureout what products were going to be hot for the coming year. so let's look at howtrends would have
helped for that problem. we're looking at two productshere, american girl dolls and digital picture frames. these are popular giftitems over time. i can see last year a huge spikein terms of searches for so for those of you who coverretail, you know that digital picture frames were the surprisehit for last season. and if you're a retailer andlooking at trends, because trends is now updated daily, youwould have known as early
as october last year thatdigital picture frames was going to be a breakouthit for the season. so think of how usefuland powerful this is for a retailer. the next example i want to showyou something that nissan is actually is goingthrough right now. so they recently launched thenissan rogue which is a new suv. you've probably seenthe commercials already. they're everywhere.
they have product placementson the show heroes. they have tv advertising, printadvertising, and online advertising. but how do they knowthat they're really making an impact? and how do they know that theircampaign really worked? well of course, go to trends. and so you see inthe red here. this is the honda pilot.
this is one of the competitorsthat they're going after with this product. and you can see from thesearches for nissan rogue, it really spiked rightaround lunchtime. you'd see that indeed theircampaign is working. and so if you're the marketingmanager for this campaign, you can go to your boss andask for more money. because you know what you'vedone is working. and you can put more resourcesbehind it.
so just showing you threeexamples of how trends is really powerful forbusinesses. but let's not forget thatwe're dealing with a ton of data here. and sometimes when you'redealing with this data , it's really hard stick to parse upthe interesting insights and create a story from the data. and so we acquired a productcalled trendalyzer which helps apply these visualizationtechniques to
macroeconomic data. so here is a versionof trendalyzer. each of these circles representsa country. each of the colors representsa region. and the size of the bubblesthemselves represents population. so we flip over tothe chart here. so what we're comparing here-- as you go further up in thechart, it's greater internet
penetration. as you go further right,this is gnp per capita. and so let's see what happenedto this over time. so in the '70s and '80s, notvery many people were on the internet obviously. but as soon as you hit 1990. book. you see a huge surgein internet growth. and you see that acrossthe board.
so really a massive changein terms of usage. and you can look at it fromdifferent regions as well. you can see how in asia, they'redoing pretty well in terms of adoption and also inoverall income, whereas a region like africa, they'rereally lagging behind particularly on theincome axis. and so we can select particular data points as well. so let's look at india.
let's look at china,in look at the us. and then we'll look at it ona linear scale and see what insights that provides us. it will play back over time. so i just expect here thatricher countries are adopting the internet faster. and i can see where theyprogress over time, and where they are right now. and so it's interesting to seeplaces like china and india
who you commonly think of asthese huge power houses in terms of adoptionof the internet. but if you look closer at thechart, they are really not too far different from fiji in termsof internet penetration or per capita gnp, or theukraine or panama. and so it reminds us thatthere's a huge runway of growth ahead of themfor these regions. and so i've shown the visualagent power of a product like trendalyzer.
and you think about thedata that's in trend. you combine the two. and you can really think aboutreally compelling information for whatever audience you haveand whatever focus area you have. and so i encourage youto try out both trendalyzer and trends. thank you albert. next we have keith who's goingto talk to you about gmail. keith coleman: hi.
i'm keith coleman. i came to google about three1/2 years ago from stanford where i did my undergraduatemaster's in computer science. and since coming here i'vebeen working on a growing group of products that includesgmail, google calendar, google docs,and google reader. and today i'll be talkingprimarily about gmail. now a lot of our focus withgmail is on fundamentals, making the service really fast,and giving users access
to their information fromany device from anywhere on the planet. and we've been working onsome big things here. i have a few new changesto show you guys today. let's start with speed. mary's always telling us thatslow products never win. so we're fanatical aboutperformance. we have javascript timers in allof our apps that tell us down to the millisecond howlong each request takes.
and for what we don't believethose, we actually have stop watches on our desk. we sit there and time everyrequest that we think is too slow. now when we wrote gmail backin 2004, we coded it in a programming techniquecalled ajax. this is back before the termajax even existed. and we learned a lot in thisthree 1/2 years about how to build good, fast,large ajax apps.
and pretty soon we're going tobe rolling out a completely new javascript architecturefor gmail. no one has ever seenthis before. but i'm going to show youguys a demo here today. so if you can pull up theleft laptop please. this is the new gmail javascriptarchitecture. you can see it looks exactlylike gmail does today. but under the hood it'scompletely different. now as you guys use the web,you're used to clicking on
links, waiting maybe a second,maybe even several seconds for a page to come back. but we think that's too longto wait if you're reading a lot of email. so the new version of gmailactually pre-fetches all of the messages on the page. so when you click on them,they load instantly. let's see here. and then you can click next,next, next, next.
you can even hold this downand just watch all the mails go by. that's how fast we can makejavascript applications today, using the newest browsertechnology and the newest computer platforms. and this thing will really shineon macbook pros, on the new version of safari. that's going to bereleased soon. you'll really see more and morespeed gains as you switch
to these newer platforms. nowspeed isn't the only thing that's different about this newjavascript implementation. as jonathan pointed out, a lotof our focus is on building reusable infrastructure. so when you load the contactmanager in this new version of gmail, you actually get the samecontact manager that you see in google docs andin google video. and when you compose a mail,you'll be using the same rich text editor that yousee in google page
creator and google groups. the gmail team didn't have towrite any of this code. the architecture just let usput it into the product and reuse everything that theyhad already done. so you get the same experienceeverywhere you are in google. now one of our otherphilosophies at google in general, and in particular withgmail is that we should never hold users'data hostage. in the case of mail, that meansyou should be able to
get your contacts and yourmail from anywhere in the world and use it anyway you want you. and in the case of mail, welaunched back in 2004 free pop access and auto forwardingfor all of our users. pop access lets people downloadtheir mail onto devices like blackberries orinto clients like outlook. and forwarding let's themforward their mail to other services or other accounts. it even makes it easy for peopleto switch away from
gmail if that's whatthey want to do. now i see that a lot of youguys out there have blackberries. so you're used to this reallynice feature where when you read your mail once, it's markedread on the server. so if you delete your mail onyour blackberry, it's deleted on the server. the problem with pop is thatit doesn't do this. you still have to readyour mail twice.
you have to mark it asread on your device. and then mark it as red on theserver which is pretty irritating. there is another protocolcalled imap which solves this problem. now it provides such a good userexperience that a lot of web mail services, particularlythose that rely on advertising for revenue,don't give this out to their users.
and they don't giveit out for free. but we think that's a trendworth breaking. so earlier this morningwe launched free imap for all of our users. and now when our users go intogmail and go into their settings, they'll see notjust forwarding a pop but also imap. so they can get that samereally killer blackberry experience on their iphone,even on outlook
if they want to. as jonathan mentioned, one orother mantras here is features not products. and gmail is a really good placeto make this happen. because people use emailfor a lot of things. they use it for sharingvacation photos. they use it for coordinatingevents. they use it for collaboratingon documents. and the experience here isn'talways as good as it could be.
i'm sure a lot of you guys havebeen on threads like this where you'll have a series ofemails with slightly different versions of the same microsoftword attachment. then you'll have to at the endgo through and merge all the changes into this onefinal version. we have a product here calledgoogle docs which makes this work better. you just have onedocument online. everyone can edit itin the same place.
so we ran this experiment wherewe put this open as a google document link next toall attachments in gmail. people can click it. and it just opens the documentright in google docs, gives you that one version that youcan edit from everywhere. and it turned out that usersreally like this. so if you switch tothe right laptop, you'll see the reaction. this is google docstraffic after we
launched this feature. and we saw more than a doublingin the number of users that were goingto the product. and while this is just sort ofscratching the surface of what we can do, it shows howpromising this direction is, that by integrating reallyuseful functions from other products into a large productthat a lot of people are using, we're actually able togive them a better experience and also introduce them to thesenew concept that they
aren't otherwise seeing. and this is the direction we aregoing to be heading in the future, where rather than havingto come to google and figure out which product youfirst want to use, you just come to google. and based on your task, weautomatically direct you to the best product forthe purpose. jonathan rosenberg:thank you, keith. next we have rajin who's goingto talk to you about apps.
rajin sheth: hi. my name is rajin sheth. and i am product manager forgoogle apps, which are out collaboration products forbusinesses and organizations. i graduated from stanforduniversity, and came to google three 1/2 years agofrom vmware. and i actually remember theexact date that i decided that i really wanted tocome to google. and that was actually when igot my first gmail account.
so i logged into gmailfor the first time. and the experiencewas amazing. and there were a couple ofthings that i noticed about it that were especially critical. so the first thing was that itwas an incredible experience for email that i havenever seen before. i had thought that emailwas a solved problem. but google had managed toinnovate on email and really build email from the ground upagain for the connected and
information-heavy world. and as a result of that, it wasamazing for me to see that i could actually use email ina very different way than i was using into before. the second big thing was that itwas a heck of a lot better than my corporate mail. and all of a sudden i was ableto see long threads in a much more digestable way,find information in a much easier way.
my days of foldering mail anddeleting mail were over. so i was realizing that theinnovation in the consumer space was happening much,much quicker than the enterprise space. and so i was inspired to cometo google to help bring that train of innovation toenterprises and businesses. i've been driven by eric'sstrategy about having apps as the third pillar ofgoogle's strategy. and i want to share with you afew of the insights that we
picked up along the way, andactually show you them with some of the new features we'vehad with some of our products. so the first trend is allabout connectivity. how can we make theseapplications work really well using the fact that people areconnected to each other, and people are connected to the webwhile they're doing this. so take spreadsheetsfor example. it used to be that innovation inspreadsheets was about the next great toolbar feature.
but we believe that we cancreate a potentially even more powerful application by focusingon how people can collaborate with each other,and how people can leverage the world's informationwhen they do this. so here's an example here of a pharmaceutical industry dashboard. so what i've done hereis put a very simple dashboard in place. and actually the only thing thati've entered in here is
the company name bayer. so one of the things that i cando here is that actually i can do a google searchright from my spreadsheet, and look up facts. so for example, for companiesi can look up the number of employees that they have. andthis is actually google search pulling results in real time. i can look up the stocksymbol as well. and so this is pullingin real time as well.
using google finance,i can actually look at the market cap. and using google news, i canlook up the latest headlines about bayer. so let's say i go here, and iwant to actually go and add the pe ratio. so i can go here and add acolumn that's the pe ratio. and then all i have to do hereis look it up in google finance, and say that iwant to look up the
pe ratio for bayer. and it puts it rightthere in its place. and you'll see actually thesenumbers will start to change over time. because these are pullingin real time as well. so another thing is i don'tactually know the pharmaceutical industry verywell as most of you do. so i don't know what are someof the other competitors in this market that i shouldbe tracking.
one of the other things that thegoogle spreadsheets team recently released is reallyauto fill on steroids. so you think about auto fill asa traditional feature where you take the numberone and two. and you can expand itto a list of three, four, five, and six. we actually auto completeagainst a variety of sets that are out there on the internet. so for example here, if i clickhere, and then i drag,
it actually shows methe various other companies that are there. and it completes againsta variety of other sets that are there. so then i can actually gothrough here and drag across the various columns, and dragthis down, and see real time information about a variety ofthese companies, and bring in more and more informationabout the industry in real time.
the second insight i wantto talk to you about is extensibility. so google has certainly notcornered the market on extensibility oron innovation. and we want to make it such thatour applications can be extended very easily. so here's an example for you. so i'm a movie buff. and i always keep track ofwhat are some of the new
movies that are coming out. so where i want to do thatthough is in my calendar. because when i'm schedulinggoing to a movie, i want to schedule it right in my calendarwhere i can see everything else that'sgoing on. so one of our developers, ryanboyd, actually thought about the same thing, and quickly puttogether a feature using a new platform calledcalendar gadget. so it's using the same gadgetinfrastructure we learned
about in igoogle, butessentially melding that with calendar and allowing you tomake very interesting mashups very quickly. so the way this works now isthat if i go to my calendar here, i can see on particulardays when particular movies are being released. so i can see there's onecoming out tonight. but i don't want to go there,because of course the rockies are playing in the worldseries tonight.
but then on friday, i havean open slot here. so i'll go in lc right there inline what are some of the interesting movies thatare happening? and so this one up here actuallylooks pretty good. so i'm going to go ahead andadd that to my calendar and schedule a date with my wife. this is how geeks ask eachother out by the way. so i'll put that on ourjoint calendar. so the last thingis community.
so one last thing we found isthat these applications work tremendously well when they'reput into a community where people are sharing andcollaborating and interacting. so when you have a varietyof coworkers that you're interacting with, a colleague'sfellow students for example, we-- and this hasactually been the crux behind our enterprise strategies. and we've seen a lot of pullfrom a lot of organizations that really want essentiallygoogle branded for the
organization, but get thatsame train of innovation. so this actually a video fromnorthwestern university. northwestern is one of thefirst major university customers of google apps. and they've actually-- they heard a tremendous amountof feedback from their students, that their studentswanted google apps. they wanted gmail. they wanted calendar.
they want to docs andspreadsheets much more than they wanted the internaltools that the university was offering. so they created through googleapps a branded version for northwestern. and now all 14,000 ofnorthwester's undergrad have access to google apps. and they created this video totrumpet to the world about the fact that they now have googlefor northwestern.
so the last thing i want to talkto you about, the last trend, is really that theseproducts are never finished. and jonathan mentioned about howyou need to iterate, and iterate, and iterate. and one of the things is that wehave the luxury because of cloud computing that we caniterate in lockstep with the user's needs. and it's almost as if we'rehaving a conversation with the end user as we're buildingthese applications.
now if you ask me where arethese applications going to be in three years, i reallydon't know. but i'm pretty confident thatour users are going to bring us to the right place. it's amazing to see where thatconversation has taken us in the last three years. and i'm very excited to seewhere it's going to take us in the next 10 years. thank you for your time.
jonathan rosenberg: all right. next we have paul, who'sgoing to talk about our developer efforts. paul mcdonald: thanks,jonathan. so as jonathan mentioned, myname is paul mcdonald. i'm a product managerhere at google. i have been working here aboutfour years, and recently graduated from the university ofcalifornia, san diego, with a degree in computer science.
now i want to talk you aboutour developer program. but before we get to that, iwant to start with a ritual that we do every single morningon the developer team. we call it the developerpledge of allegiance. so if everyone stands up-- come on. stand up. jonathan rosenberg:if you don't stand up, he won't continue.
paul mcdonald: come on. jonathan rosenberg:it's good for you. sergei always haspeople stretch. it's good for you. paul mcdonald: ok. right hand on your heart. follow after me. i pledge allegianceto the web open protocols, packets and markup.
and to innovation for which itstands: one platform under dom, highly scriptable, withajax and access for all. so of course, we don't actually say that every morning. but really the things in thispledge are what we really believe in. we believe and are committedto one platform. and that platform is the web. other companies are buildingwalled gardens in which their
developers work in. google is building toolsand apis for the web. and to make the web a betterplace for end users to work. we're committed to openprotocols, open standards, and open source software. as we innovate in the open, wefeel our developers will trust us more and build more productswith google tools and more sites with googleproducts on them. and we're doing thisfor everyone.
so from the copy and pastescripters to the more sophisticated developers whoare using our gdata apis to extend our products, to theprofessional developers using tools like google gears tochange the way that their users are interactingwith their software. now i want to talk about googlegears for a minute. because it's our latestinnovation in this area. i want to show you a companycalled zoho, which is a small company that does onlinedocuments and spreadsheets,
and recently integrated googlegears with their website so that you can actually accessthese documents and spreadsheets offline. that's what google gears does. it's an open source piece ofsoftware that enables third parties to develop applicationsthat allow their end users to access thedocuments online or offline. so here's zoho. zoho writer product is actuallyimplemented with
google gears. i can create a new document,put some text in here. you can see they have a gooffline link here at the top. if i click that, i wouldactually go offline, and can actually access that documentwithout the use of an internet connection. so one thing that jonathanalways says is that everyone is a developer. and i truly believe that.
everyone is a developer. and jonathan, today you'regoing to prove it. i want you to create a webapplication for this group in one or two minutes. how does that sound? so jonathan is a alittle scared. but really, you can do it. it's pretty easy. i'll help you along.
jonathan rosenberg: thisthis isn't a joke? so jonathan, if you click theanalyst test tab there. jonathan rosenberg:right there? paul mcdonald: right. so this is a html pagethat i've created in google page creator. it's just a template that we'regoing to fill in with some google technologies. so the first thing we're goingto do is add a google map to
this page so that you guys canfigure out to get here. and we're going to use thegoogle maps api to do that. so if you click on the googlemaps tab, jonathan. jonathan rosenberg:i can do that. and type in google intothe search box. great. so this finds all google officesin the united states. if you click on the firstresult there, that's our mountain view office.
and zoom in a little bit soyou can kind of see the surrounding area. that's pretty good. and then if you clickon the link to this page at the top there. jonathan rosenberg:that thing? paul mcdonald: yep. now that second box there is away for you to actually embed that map into another page.
so if you copy that, jonathan rosenberg: control c. paul mcdonald: controlc. good job. back to the analyst page. and then click in the box whereit says find your way to the google campus. and then edit html inthe bottom right. good. and then just pastit in there.
so we have a google map in thispage and also you when we published it with that actuallymeans the next thing we're going to add is a gadgetthat gadgets are the way that developers actually distributetheir content on google. marissa always tells the storyof the 12 year old boy who created the google gadget, andthe next day had 30 million page views for that gadget. there's no other place on theinternet that you can get that kind of distribution in sucha short amount of time.
so jonathan, back to you. if you click on the google stockprice link there, and then add gadget at the bottom. now there's a financetab on the left. pretty easy so far. click the stock chart. and then we're going toedit this to show the google stock price. so change the title to google.
jonathan rosenberg: here? google. paul mcdonald: yeah. and then the ticker. jonathan rosenberg: goog. good job. now we're going to publishthis application so that anyone can actually accessthis online. jonathan rosenberg: that wouldbe the publish button?
paul mcdonald: thepublish button. you got it. you're way ahead of me. and then view on the web. so once this loads up, you'llsee the google map and the google stock price gadget. jonathan rosenberg: can i go? paul mcdonald: yes. you can go now, jonathan.
thank you very much. so you can see how even an oldman like jonathan rosenberg can create a web applicationin just a few minutes using google tools and apis. and it's not just jonathan. we're going after the longtail of developers. there's millions ofthem out there. and we believe that if we canget a piece of google on every single website, we're makingthe web a better place.
that's it for our developmentprogram, jonathan. next we have rami, you'llsurvive because you're bigger than i am. rami bitar: that was veryimpressive jonathan. so hi. my name is rami bitar. i'm an associate productmanager at youtube. i have an undergraduate degreein electrical computer engineering from cornell.
l also have a double masters,one in computer engineering from uc santa barbara, and onein management science and engineering from stanforduniversity. i've been at google since 2006and recently joined the youtube team post acquisitionabout 8 months ago. so youtube is the world'slargest video community. and we want to be a platformthat is everywhere you are, across the web, on your phone,and even in your living room. and because youtube isa global property--
we recently launched in mexico, hong kong, and taiwan-- we know that youtube is notjust a local phenomenon. it's an internationalphenomenon. so we're very pleased withthe overall healthy growth of the site. and in addition to acquiringnew users, something we constantly think about atyoutube is how can we continue keep users engagedon the site?
we know that many of our userscome to youtube to passively explore content. so it's our job to surfacethe right content to you. so we frame this as adiscovery problem. how can we create aserendipitous discovery experience on youtube? now what exactlydoes this mean? now all of you have all hada serendipitous discovery experience.
a friend recommends a videofor you to watch or a movie to go to. or perhaps you're walking downthe streets of san francisco, and you see a pair of shoes ata storefront, and you say hey i'd like the stop in and checkout the price or see that those shoes are like. well as it turns out, we have somuch watch data that we can mine at youtube, we can actuallyobserve the aggregate user behavior and recommendcontent to you.
and that's preciselywhat we do with the related videos on youtube. let me show you what i mean. can we get the right? so here's the video of anindividual named paul potts now what i want to highlight inthis part of the screen is a video we're recommendingof pavarotti. now if you look closely at thisvideo, you'll notice that the term pavarotti isn'tassociated with any of the
meta data on that video. however, we at youtube knowthat there's a strong association betweenthose two videos. now if i play this video foryou, what you'll notice is that the individual paul pottsis actually performing rendition of a song thatpavarotti also did. so it's likely that the userswere actually trying to compare and contrastboth performances. now something else that'sinteresting about this video
is how did i actually discoverthis paul potts video to begin with? well it turned out i cheated. i was actually looking at thequery logs, and suddenly paul potts was a top query termin the us and the uk. now at the time i didn't realizethat paul potts is actually the winner of thebritain's got talent contest which was airing aboutthe us and the uk. but it did strike aninteresting idea.
what if we could try to predictwhich videos on youtube were going to becomeviral before they actually became popular. so we set out to builda predictive model. and we used a part of thehomepage as an experimental framework to actually testthis hypothesis. so you'll notice these videos onthe top of the screen here. it turns out thatour users agree. we were able to predictablyimprove the click through rate
on those videos by improvingthose algorithms. so in addition to algorithmicapproaches to servicing interesting content on youtube,social discovery is also something we think a lotabout, the idea being that you're more likely to beinterested in content if you find it through an individualwho has like minded interests. so a classic example of this ismore videos from this user. so if you see a video uploadedby a user, you'll see what other videos they havealso uploaded.
another example are playlists. so playlist is a form to allowusers to actually compile interesting videos in a topic orcategory, and publish that for other users to view. but something else i'd like tohighlight is an interesting product we call youtubestreams. so the idea behind streams wasto recreate the tv living room so what i mean by this issomething we're all very familiar with.
you're at home. you're in the living room. and you're socializing whileyou're watching tv. and so what i'm going to show you hereis something which sort of tries to mimic thatsame experience. so at the top left hand screenhere is a video. and what you'll notice is thaton the right hand side over here is actually a chat roomwhere i can actually message back and forth withother people also
watching that video. and what's also interesting isthat there's a search box down here where i can actually searchfor videos i think would also be cool, and contribute that to the community. so it's a very interestingsocial experience. and finally the last form ofdiscovery i'd like to talk about is search. search has always been animportant part of how users
find video content on youtube. but something interesting i'dlike to highlight is that on youtube, many users we foundare actually using search similar to how theychannel surf. so the behavior that we observeis that they'll enter a query on a specific topic,and then they'll start to paginate very deeply to sort ofexplore all the different content on the site. so in addition to investing inpure video search quality, we
actually try optimized forthat passive browse and of course with all thesepage views and user engagements which we are tryingto optimize renders tremendous modernizationopportunities, which we'll talk about in a later panel. so with that thankyou very much. thank you rami. next we have amin who's goingto talk about maps. amin: ok.
so i get to do the lastshow i guess. hi. i'm amin [unintelligible], andi graduated from stanford university's grant programin management science and engineering last summer, andjoined google and joined the geo team prior to which iwas a computer engineer. and when i joined the team, istarted looking at the vision that really startedexciting me. and it was geographicallyorganized all the world
information that we have. so you could think about whatyou're trying to do is you're taking all the informationthat's available online and offline, and put it on a map. this is a new way of browsingand consuming information in its geographical context. now when i started thinkingabout it like well this is a big problem solved for a handfulof engineers and product people at google.
but as we went along, we figuredout that it's not really that tough. what you need to do is buildthe base map which is an accurate physical representationof the world, put the tools out to the peoplein the world who want to annotate that map, and thenuse all that content and expose it through search,which we seem to be doing well at. so we've made innovationsin all of these places.
and i'm going to startby showing you-- can we have the left-- by showing the base map. so a few years ago we introducedthis fluid motion based on ajax. and then we introduced satelliteimagery after acquiring keyhole. and we've been makingsteady progress. and all of these havenow become de facto.
so the next innovation on thispage was what we called street view which is high resolutionimagery of vehicles driving around the streets that giveyou what a street will look like when you get there. so as you cans see. cool. this is extremely highresolution imagery. you can zoom aroundand pan some. but this really isthe beginning of
what we want to do. then about six months ago, welaunched a tool called my maps which allows people to startannotating on top of this in simple drag and drop manner. so here's a simple map of the 49mile drive in san francisco created by somebodycalled peter. and he's put some usefulinformation that people can now find which wasn'tpresent in a map. so this is the most basicform of information
that you can show. of course there is static data,there's dynamic data happening all around the worldlike for example, i have here a weather feed from a companycalled weather bug, and from usgs a feed of live earthquakesaround the world. in fact, there is one insomewhere near central california yesterday. so just easy as dynamicallylooking at a map, you can find out what's happening aroundthe world at any
given point of time. so you can expand this to news,events, sports, and anything that you'reinterested in. so this builds on the sameconcept that apply to the web. take the content, putit in a feed. the next part of this was reallyabout apps, and as you've heard today, gadgetsand apis, and exposing all for this. so we have two products.
one is google maps api, whichallows you to take this base map and embed on your website. and the second products whichi'm going to show here is called maplets, which isactually geek speak for maps plus java applets. you put them together,it's maplets. and what this is a sort of alove child of google gadgets that you've seen all today. and google maps api allowsyou to create interactive
applications, buildfunctionality on top of google maps. so what i have hereis by far the most popular maplet on google. and it allows you to simplyclick and find distance between two places. so using this, i'm going toanswer a question that has bothered the greatest thinkersof our time. just how many football pitcherscan you fit between
new york and san francisco. there's your answer. so when you do get to new york,you're probably going to want to find some hotels. and in this point of time, mostpeople go to orbitz.com or hotel or kayak or whicheveryour favorite hotel website is. instead, what we allowyou to do is just bring that search here.
so you can just turn onyour orbitz maplet. and you can do your searchthat you're looking for. or you can turn on yourhotels.com maplet. and it will show you theresults of that search. and you can compare prices anddo all of the good things that you can do. so there are lots of thesemaplets being treated just like gadgets, and inherit allthe benefits that you see in the gadgets platform.
they are extensible. you can disaggregate yourcontent and your applications just from your website, andorganize things there. so that's about how youannotate the world. the third piece, andwhat i spoke earlier was about search. so think about it. there are 6.6 billion peoplein this world who are local experts about some area thatthey live in, and have
information to share. and when all that informationstarts coming on the web, how are we going to parse it? how are we going to exposeit to users? that again becomesa search problem. so about three months ago, werolled out in google map something called geo search,which essentially is an index of kml, and georss, and allkinds of geo reference content on the web, and allowsyou to find it on
google maps and googlet. so recently i was in spain. and i was in madrid on sundayafternoon looking for stuff to do. so i typed in a query calledjust sightseeing in madrid, as you can see here. now the point note here is notnormally a query that you would go into google maps or anyother mapping application and type in.
you'd probably go to google.comor your favorite search engine to do that. but what i found here was thati looked up the first result, and this was exactlywhat i was looking. it had been created bya company called ticketswitch.com. it had all the places it wasgoing to take, and when the bus was going to leave,and the numbers that i need to call.
and that's when it struck methat the geoweb that we spoke about earlier is actually righthere and happening, and it's here to stay. and just to giveyou some facts. there are 50,000 websites thatuse google maps api, and are built on top of it. and there are about 4 millionmaps that were created in the first three months after welaunched the product. so you can imagine the rate atwhich this is going to grow.
i'd like to leave youwith two thoughts. one, we know local searchis big, right? when you look at us, thereare 25 million businesses in the us. and that's about as muchcontent is going to be there for local. but when you think aboutgeosearch, we need about 1.3 billion annotationsjust to cover the base map of us alone.
so you can imagine. there's more content to see. and there's more contentto search for. so where the opportunity lies. and of course, with more searchis going to bring in more monetizationopportunities. and if you still don't believethat geoweb is here, there's help at hand from hollywood. so that's angelina jolie withthe tattoo of the landlocked
positions of her kids andwhere they were born. so there are more ways beyondgoogle maps that you can express your geo content. jonathan rosenberg: thank youto all the presenters. i'm almost speechless. these are the people i'm bettingon, and the people who i invest my time in. i hope after watching the demosthat you just saw there, all of you guys feel likewise.
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