Title : What Happened To Cartoon Network
link : What Happened To Cartoon Network
What Happened To Cartoon Network
back in the day, saturday morning was thebest time of the week. you'd get up early, pour yourself a huge bowlof sugar disguised as breakfast, and let your tv assault you with animated adventures untilnoon. but nowadays, none of the big broadcast networksoffer saturday morning cartoons. why?
What Happened To Cartoon Network, who's to blame? here's a look at the real reason why saturdaymorning cartoons disappeared. the government did it in 1990, congress passed the children's televisionact, requiring broadcasters to air a minimum
of three weekly hours of programs that hadeducational or informational merit. naturally, the networks totally ignored this,but in 1996, the fcc forced compliance. as a result, networks had to quickly throwsome learnin' material on the air. the solution was an unending series of travelogueshosted by overly energetic young hosts and shows about how interesting animals supposedlyare. and since most affiliates decided to air theseshows in saturday mornings, cartoons started getting pushed off the air. thanks, uncle sam. "i can't pull free!"
advertising regulations another part of the children's televisionact increased regulations on advertising to children, limiting ads to no more than 10.5minutes per hour, rather than the previous 16. that was a double whammy for the networks:not only did it make half hour cartoons longer to produce — since they now had to be 25minutes long instead of just 22 — it severely cut into the revenue stream generated by advertisements. "hulk hogan doesn't eat nuts and honey!" "take this!"
and since network television isn't a charity,they began looking for cheaper alternatives to cartoons so they could keep on making fatstacks of greenbacks. sports and news in 1988, nbc president brandon tartikoff noticedthat saturday morning cartoon ratings were slipping, even for juggernauts like the smurfs. so, he began exploring other options for thetime period and found that it would be much cheaper to air news programs. four years later, in 1992, that's exactlywhat nbc did. the network also realized that it could runsports on saturday mornings.
in 1991, the network signed a five-year dealwith notre dame to air the college's home football games on saturdays. the contract cost nbc $38 million, which worksout to a little over $1 million a game. that's still cheaper than producing six hours'worth of cartoons, which would've run networks around $3.6 million. plus, nbc could run more ads, and charge morefor adult ads like beer and cars than it could for kids ads like dolls and gummy bears. so long, smurfs, hello, rudy. syndication
by the early 2000s, neither abc or cbs wasproducing their own saturday morning content at all, leasing out the time period instead. abc replaced its "one saturday morning" blockwith reruns of shows that had already aired on disney channel, before eventually ditchingeven that in favor of syndicated travelogues and animal shows. cbs handed off its saturday to nick jr.'sshows for preschoolers and babies. fox held on until 2008, when it gave overa big part of saturday mornings to the "weekend marketplace," an umbrella title for a blockof infomercials. sorry kids, no more x-men, but you won't believehow this mop cleans!
"made in germany, you know the germans alwaysmake good stuff." by 2014, the only channel with its own brandedsaturday morning content was the cw with "vortex," a block of shows like sonic x and dragon ball. but soon, it too disappeared in favor of "onemagnificent morning," which is, of course, a bunch more animal shows. "jeez!" afternoon delight in the '50s and '60s, shows for kids werefew and far between, and strictly a morning affair, with most networks airing soap operasand talk shows in the afternoons.
so the saturday morning cartoon block wasa rare, weekly treat. but as more channels became available, thetv landscape changed. by the early '80s, cartoons like he-man, g.i. joe, and thundercats were available everyweekday right after school, convincing legions of impressionable children that their livesjust would not possibly be complete with a kung-fu grip on every action figure. "yo joe!" saturday mornings were simply no longer theonly game in town. blame cable tv
by the mid-1990s, the majority of americanhomes were equipped with a magical box that provided dozens of new channels, includingmultiple ones that showed nothing but cartoons and other kid stuff all the time, withoutthe need to sit through boring animal shows any more. with its almost endless offerings, the disneychannel, cartoon network, and nickelodeon made every day feel like saturday morning,all day long. it's the internet's fault today, all of those cable channels continueto churn out animated material, but the world of tv and how it's consumed continues to evolve.
an endless number of cartoons are now availableon low-cost streaming services like hulu, netflix, amazon prime, and the cable networks'own websites and apps. kids and adults can watch cartoons wheneverthey want, wherever they want. they don't have to be parked in front of atv on saturday morning at 8 a.m. sharp to see their favorite shows — they can watchon their phones without even getting out of bed. sorry, saturday morning cartoons: you justcan't compete with the american dream. thanks for watching! click the grunge icon to subscribe to ouryoutube channel.
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